The Dean Ambrose vs. Seth Rollins Hell in a Cell match could possibly go on last at the upcoming PPV event. However, both Rollins vs. Ambrose and John Cena vs. Randy Orton will get equal promotion by WWE. That bit of news will certainly add fuel to the fire of fans who are incensed by the idea of WWE creative being overprotective of Cena.
WWE Hell in a Cell will mark the 10th one-on-one match between Cena and Orton on a WWE PPV. Orton currently leads in their single match encounters on PPV at 5-4, including DQ victories.